Wausau Coated Products, Inc. has announced the release of 60# Black Vellum Pearlescent labelstock to its wine & spirits product line.

The new 60# Black Vellum Pearlescent labelstock has an elegant shimmer and a smooth opalescent finish. The vellum finish easily accepts embossing, foil stamping, and die cutting. Its H-318 adhesive provides reliable performance, and in addition, 60# Black Vellum Pearlescent has wet strength properties to increase performance in moist environments and is FSC Certified (FSC License Code – FSCC008943).

“Adding features that help you attract new consumers is one of the many ways we help brands elevate their packaging. Our Indigo 60# Black Vellum Pearlescent product puts an interesting twist on a trending black paper wave,” states, Adam Frey, business manager, Roll Products, Wausau Coated Products. “By adding a pearlized effect we created a one-of-a-kind product that will provide a unique label for brands. And, as always, our H-318 adhesive will provide the same reliable performance that our customers have come to rely on.”